Architecture | Developing | Building construction

The number of pages, circulation and price are valid also for ASB special.

* ASB is included in the audit – verification of printing expenses system of the Audit Bureau of Circulation (ABC) of the Czech Republic. The current circulation of magazine is at www.abcccr.cz

** Actual subscription price, expedition terms, themes of each issue of magazine and price list of advertisement are on website www.casopisasb.cz

About magazine

ASB magazine continues in the trend embarked upon some years ago and focuses the most important issues in architecture and construction. In 2010 was strengthen cooperation with top international studios, making today the magazine offers a unique approach to confronting the architecture from the world and domestic scenes. The magazine has not forgotten the systematic mapping of domestic scenes, and publishing the most interesting realizations and important investment achievements in the Czech Republic with an emphasis on thematic integration of the corresponding evolution of the construction market in the Czech Republic and abroad. Homonymous professional internet portal and online magazine www.asb-portal.cz (more information on 34 –35) was developed to the most comprehensive professional portals in this segment of the Czech Republic.

Target groups

• Architects and planners
• Managers and employees of companies
• Developers, investors and users of constructions, representatives of the finance sector
• Estate agents
• Employees of the state and local governments
• Managers of companies producing construction materials and components
• Managers of construction companies
• Teachers and students of construction specialisations

Distribution

• Subscribers
• Special client subscription to choose target groups
• Direct mailing to target groups
• Newsstands and stores selling newspapers and magazines
• Sale at building and housing fairs
• Sale through website www.casopisasb.cz

Sales promotion

• Advertisements in professional print media (B2B segment)
• Internet support via the magazine‘s own website www.casopisasb.cz and the internet portal and on-line magazine at www.asb-portal.cz
• Cross promotion through other media of JAGA
• Subscriber gifts
• Reader‘s information system
• Presentations at exhibitions
• Direct mail campaigns focused on the B2B target groups
• Media partnerships, contents and action from the field of architecture, construction, housing and development

Reader’s profile

The typical reader is a man aged between 25 and 55 years old with university or secondary education but also university educated women. In ASB magazine, they are interested in the current developments in the field of architecture and the construction industry, technical analyses and professional information. They read on average 60 % of a single ASB magazine‘s content.

Source: Publisher’s internal research

ASB on Facebook

Magazine as one of the first B2B titles responded to the rising popularity of online social networks and the third year so the reader encounters a community with the latest information directly from the backstage of the editors on editorial facebook profile. Editors use this space for informal communication with readers by placing interesting links, tips and other information relating to architecture and construction. Facebook is used for getting immediate feedback from readers.

Regular columns in ASB – architektura, stavebnictví, byznys magazine

Current issues

Services that help to find the approach in the large amount of information and brings significant moments in the course of events in the world of architecture, building design and discussions about up-to-date issues

Tips

Reviews of new book titles, exhibitions, competitions, lectures

Focus

Topic for discussion – what is being spoken about. Opinions of experts on a chosen current theme.

Investments

Concise but snappy guide to the important issues in the field of building investments and real estate

Real estate

Editorial column following the dynamic development in the field of real estate

Projects

From family houses to industrial parks, from urban studies to shopping centres up to intelligent and low-energy buildings – simply all the important projects suitable for realisation

Realisations

Detailed chosen realisation analyses bearing the designation ‘good architecture’. The best building constructions in our country and all over the world, realisations by Czech architects abroad

Constructions and buildings

One of ASB magazine’s focuses that will lead us over the areas of industry, housing, non-housing, sports, administration, intelligence, low-energy and other buildings. A block of articles representing domestic realisations in contest with the best representatives of the particular type of construction abroad.

Analysis

Another key section of ASB. Analytical points of view on chosen subjects are the overall picture of a multi-opinion mosaic. Analyses directly related to the thematic focus of the column Constructions and buildings

Threatened monuments

This column presents historical constructions and buildings in poor condition; drawing attention to large and small constructions that would deserve the care of their owners, municipalities or sponsors

Interior design

Architecture without a core is just a cover. That’s why we focus on unique positions of architectural and interior elements of design

Super-temporal architecture

High quality architecture of the past, present and future is an inspiration for authors and developers. In this section you will find classical works of art, forgotten treasures, but also experimental and futuristic projects

Profile

Profile with ambition multilaterally present the personalities of the Czech and Slovak architectural scene. Interviews with people who have succeeded, made their way forward, and have something to say about current issues. The person need not be from building companies and companies in close contact with construction but also from organisations having a great impact on our society

Materials and structures

Constructions undistinguished to the eye can give an original look and technological prestige to buildings. Materials, on the other hand, represent the substance without which the final work could not originate. The thematic section deals with the latest trends on the materials and architectural design markets, paying attention to low-energy and intelligent solutions, as well as introducing innovations, it looks into specific uses of different technologies through case studies.

Detail

Examples of interesting architectural solutions of construction details with detailed descriptions

Download PDF file.