Časopis ASB | Advertisement

Size of advertisements

Editorial page

Editorial page ** 32 000 CZK

* PR materials are run according to the layout of the magazine – see example.
** In editorial pages, only news and information which was not previously published in ASB magazine is published. The editorial board reserves the right of grammatical, stylistic, and formal arrangement of delivered text material, and also the extent. Editorial pages are not determined for publication of general information on the producer and his assortment.

Atypical layouts of advertisements

Advertisement prices apply for standardised formats. Non-standardised formats can be published only upon a consultation with the publishing house and individually set prices apply for them.

Inserted advertisement

Minimal price of the deposit 50 000 CZK

Final price of the inserting and pasting will be set according to the size, weight of inserted attachment and according to the actual postal and service charges. The price is also modified according to the actual number of inserted supplements. Without a prior delivery of a sample of the inserted advertisement, the quotation must be taken as approximate. Inserted advertisements exceeding the magazine size will be folded to an acceptable size (service charges will be paid by a client). The publisher reserves the right to refuse to accept an inserted advertisement that does not meet the parameters for which the quotation has been calculated.
When ordering such advertising formats, a sample of the insert has to be delivered to the publisher, four working days prior to the term of distribution.

Prices are stated without VAT.
The price list is valid from 1. 9. 2009 to 31. 8. 2010.

Discounts

3 %	3 – 5 repetitions
5 %	6 – 8 repetitions
15 %	agency commission (granted to contract partners only)
10 %	agency commission for PR article (granted to contract partners only)

Cancellation fees

50 %	before the official closing date of orders for given issue of the magazine (according to the editorial plan)
100 %	after the official closing date of orders for given issue of the magazine (according to the editorial plan)

The terms for advertisement

Publisher is obliged to send to client 2 pcs of magazine free of charge within 14 days from date of issue.
Publisher will issue an invoice within 3 days after the title was published.
Client is obliged to pay the invoice issued by publisher within 14 days from date of issue. Bank details are given on the invoice.
In case of late payment, publisher has the right to claim late payment interest of 0,05 % of the invoiced price for each day of delay or not to publish the advertisement in the publication.
Banking fees and eventual exchange rate differences connected with settlement of the invoice are covered by the buyer.
Client may send the order form by fax, but he is obliged to send the signed original to publishing within 5 days.
Claims must be submitted in writing within 14 days of date of issue.
Publisher has the right to reject advertisement if it is in contradiction of ethics or if it harms his intersts.
Client takes into account that the additional fee for the required placement is 10 % of the price of advertisement.
Client takes into account that the cancellation fee for abandonment of order is as follows:
a) 50 % when cancelled before the official deadline of orders for the given copy of the magazine (according to the editorial plan)
b) 100 % when cancelled after the official deadline of orders for the given issue of the magazine (according to the editorial plan)
If an invoice fails to be paid up within the due date, the publisher reserves the right to re-calculate any provided discounts.
In case that the client does not submit the due material within the deadline of the given title, the publisher has the right to use those materials of the client that had been used in any previous title.
The publication of an advertisement for the purposes of publishing the client’s advertisement in the titles of the JAGA publishing house is covered by the publisher. Thus the advertisement becomes a property of the publisher. The advertisement can be bought, its price is calculated as 10 % of the basic price of advertisement.

Ground materials

PDF 300dpi, CMYK colours
Files for PC: TIF, EPS, CDR, PDF, JPG
Medium: CD, DVD, mail, USB key, FTP server

Submitter of ad materials declare to have indubitable right to use and publish submitted photographs, pictures, text materials or other materials which are subject to copyright.

Publisher is not responsible for quality of published advertisement if other than stated files are submitted and if imprint is not submitted.

Download PDF file.

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